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The Fractal Professional
Horizon Projects Workshop                Tom Klinkowstein




             The Fractal Professional, or,
    Having a Profession for Which There’s No Name
The Fractal Professional
Horizon Projects Workshop                                             Tom Klinkowstein




                                    -Designer
                                    -Strategist
                                    -Entrepreneur
                                    -Professor
                                    -Artist
                                    -Pundit




 Fractal
 Design Matters   Characteristics
                  Strategy           Facilitators
                                             Becoming   Singularity
The Fractal Professional
Horizon Projects Workshop                                            Tom Klinkowstein




 Fractal
 Design Matters   Characteristics
                  Strategy
                  Principles        Facilitators
                                    New Designer
                                            Becoming   Singularity
                                                       Beyond
The Fractal Professional
Horizon Projects Workshop                                            Tom Klinkowstein




      -Articulated the offering
      -Hired initial staff
      -Tagline
      -Logo, Site, Mobile Site, iPhone app, etc.
      -Continuing Consulting (strategy, partnering)


 Fractal
 Design Matters   Characteristics
                  Strategy
                  Principles        Facilitators
                                    New Designer
                                            Becoming   Singularity
                                                       Beyond
The Fractal Professional
Horizon Projects Workshop                                            Tom Klinkowstein




 Fractal
 Design Matters   Characteristics
                  Strategy
                  Principles        Facilitators
                                    New Designer
                                            Becoming   Singularity
                                                       Beyond
The Fractal Professional
Horizon Projects Workshop                                            Tom Klinkowstein




 Fractal
 Design Matters   Characteristics
                  Strategy
                  Principles        Facilitators
                                    New Designer
                                            Becoming   Singularity
                                                       Beyond
The Fractal Professional
Horizon Projects Workshop                                            Tom Klinkowstein




 Fractal
 Design Matters   Characteristics
                  Strategy
                  Principles        Facilitators
                                    New Designer
                                            Becoming   Singularity
                                                       Beyond
The Fractal Professional
Horizon Projects Workshop                                            Tom Klinkowstein




 Fractal
 Design Matters   CharacteristicsNew Media / New Designer
                  Principles             Becoming           Beyond   Experience Design
The Fractal Professional
Horizon Projects Workshop                                            Tom Klinkowstein




 Fractal
 Design Matters   Characteristics
                  Strategy          Facilitators
                                            Becoming   Singularity
The Fractal Professional
 Design, Innovation & Passion
 Design Thinking
Horizon Projects Workshop                                                 Tom Klinkowstein




 Fractal
 Send &
 Evolution
 Matters Receive
 Design Matters Business / Design New Media / New DesignerMethodology
                   Characteristics
                   Innovation
                   Democratization
                   Principles
                       Shadows          Old
                                          Everywhere Professions
                                          Becoming
                                           Mash-up
                                           Passion
                                           New Design          Beyond
                                                             Bio
                                                              2015      New Skills
                                                                         Biots
                                                                           Workshop
The Fractal Professional                      Tom Klinkowstein




Fractal          Characteristics   Becoming
The Fractal Professional                      Tom Klinkowstein




Fractal          Characteristics   Becoming
The Fractal Professional
Horizon Projects Workshop                      Tom Klinkowstein




 Fractal          Characteristics   Becoming
The Fractal Professional
Horizon Projects Workshop                        Tom Klinkowstein




           Characteristics of the Fractal Professional




 Fractal          Characteristics   Becoming
The Fractal Professional
 Design, Innovation & Passion
 Design Thinking
Horizon Projects Workshop                                          Tom Klinkowstein




                                     Inspiration:

           (traditional approach)                  (fractal approach)

           -Market Analysis                        -What Might Be




 Fractal           Characteristics      Becoming
The Fractal Professional
 Design, Innovation & Passion
 Design Thinking
Horizon Projects Workshop                                           Tom Klinkowstein




                                     Problem Solving:

           (traditional approach)                   (fractal approach)

           -Definitive                              -Iterative




 Fractal           Characteristics       Becoming
The Fractal Professional
 Design, Innovation & Passion
 Design Thinking
Horizon Projects Workshop                                         Tom Klinkowstein




                                     Validation:

           (traditional approach)                 (fractal approach)

           -Focus Groups/Surveys                  -Direct Observation




 Fractal           Characteristics     Becoming
The Fractal Professional
 Design, Innovation & Passion
 Design Thinking
Horizon Projects Workshop                                       Tom Klinkowstein




                    Communicate Strategy Through:

           (traditional approach)               (fractal approach)

           -Spreadsheets                        -Visual and Multimedia
                                                Scenarios




 Fractal           Characteristics   Becoming
The Fractal Professional
 Design, Innovation & Passion
 Design Thinking
Horizon Projects Workshop                                       Tom Klinkowstein




                       Professional Characteristics:

           (traditional approach)               (fractal approach)

           -Vertical Expertise                  -T-shaped Skills




 Fractal           Characteristics   Becoming
The Fractal Professional
Horizon Projects Workshop                      Tom Klinkowstein




    Both a Controller and Facilitator




 Fractal          Characteristics   Becoming
The Fractal Professional
 Design, Innovation & Passion
 Design Thinking
Horizon Projects Workshop                      Tom Klinkowstein




                 Becoming a Fractal Professional




 Fractal          Characteristics   Becoming
The Future of Design
 Design Thinking
      Fractal Professional
Horizon Projects Workshop                       Tom Klinkowstein




            Be Your Own Trend Forecaster:

            -Read Wide (WSJ, NYT, Financial Times,
            Economist, etc.)

            -Write Narrow (tweet, blog, etc.)

            -Attend conferences of other disciplines
            (you’ll be exotic; go early / stay late)

 Fractal           Characteristics   Becoming
The Future of Design
 Design Thinking
      Fractal Professional
Horizon Projects Workshop                       Tom Klinkowstein
                                                Tom Klinkowstein




             Build Your Network:

             -Meet 10 new people every week to

             Find partners / clients

             Recruit others to be your agents

             Connect your nodes via salons, meals

             Create a braintrust (own Board of Directors)
 Fractal           Characteristics   Becoming
The Future of Design
 Design Thinking
      Fractal Professional
Horizon Projects Workshop                        Tom Klinkowstein
                                                 Tom Klinkowstein




            Be Prepared:

            -Cards

            -Smartphone, etc. with your work on it

            -Elevator pitch (your short story)

            -Café pitch (longer version)

            -Reciprocal altruism
 Fractal           Characteristics   Becoming
The Future of Design
 Design Thinking
      Fractal Professional
Horizon Projects Workshop                       Tom Klinkowstein
                                                Tom Klinkowstein
                                                 Tom Klinkowstein




            Foster Leadership Skills:

            -Learn to work with “people you don’t like”




 Fractal           Characteristics   Becoming
The Future of Design
 Design Thinking
      Fractal Professional
Horizon Projects Workshop                       Tom Klinkowstein
                                                Tom Klinkowstein




             Most of All:

             -Have a Dialog

             -Its not just what you want, its what
             the world wants of you.




 Fractal           Characteristics   Becoming
The Future of Design
 Design Thinking
      Fractal Professional
Horizon Projects Workshop                          Tom Klinkowstein
                                                   Tom Klinkowstein




                                  Thank you.


                             klinkows@mediaa.com

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Wix lounge presentation 8 16 2010

  • 1. The Fractal Professional Horizon Projects Workshop Tom Klinkowstein The Fractal Professional, or, Having a Profession for Which There’s No Name
  • 2. The Fractal Professional Horizon Projects Workshop Tom Klinkowstein -Designer -Strategist -Entrepreneur -Professor -Artist -Pundit Fractal Design Matters Characteristics Strategy Facilitators Becoming Singularity
  • 3. The Fractal Professional Horizon Projects Workshop Tom Klinkowstein Fractal Design Matters Characteristics Strategy Principles Facilitators New Designer Becoming Singularity Beyond
  • 4. The Fractal Professional Horizon Projects Workshop Tom Klinkowstein -Articulated the offering -Hired initial staff -Tagline -Logo, Site, Mobile Site, iPhone app, etc. -Continuing Consulting (strategy, partnering) Fractal Design Matters Characteristics Strategy Principles Facilitators New Designer Becoming Singularity Beyond
  • 5. The Fractal Professional Horizon Projects Workshop Tom Klinkowstein Fractal Design Matters Characteristics Strategy Principles Facilitators New Designer Becoming Singularity Beyond
  • 6. The Fractal Professional Horizon Projects Workshop Tom Klinkowstein Fractal Design Matters Characteristics Strategy Principles Facilitators New Designer Becoming Singularity Beyond
  • 7. The Fractal Professional Horizon Projects Workshop Tom Klinkowstein Fractal Design Matters Characteristics Strategy Principles Facilitators New Designer Becoming Singularity Beyond
  • 8. The Fractal Professional Horizon Projects Workshop Tom Klinkowstein Fractal Design Matters CharacteristicsNew Media / New Designer Principles Becoming Beyond Experience Design
  • 9. The Fractal Professional Horizon Projects Workshop Tom Klinkowstein Fractal Design Matters Characteristics Strategy Facilitators Becoming Singularity
  • 10. The Fractal Professional Design, Innovation & Passion Design Thinking Horizon Projects Workshop Tom Klinkowstein Fractal Send & Evolution Matters Receive Design Matters Business / Design New Media / New DesignerMethodology Characteristics Innovation Democratization Principles Shadows Old Everywhere Professions Becoming Mash-up Passion New Design Beyond Bio 2015 New Skills Biots Workshop
  • 11. The Fractal Professional Tom Klinkowstein Fractal Characteristics Becoming
  • 12. The Fractal Professional Tom Klinkowstein Fractal Characteristics Becoming
  • 13. The Fractal Professional Horizon Projects Workshop Tom Klinkowstein Fractal Characteristics Becoming
  • 14. The Fractal Professional Horizon Projects Workshop Tom Klinkowstein Characteristics of the Fractal Professional Fractal Characteristics Becoming
  • 15. The Fractal Professional Design, Innovation & Passion Design Thinking Horizon Projects Workshop Tom Klinkowstein Inspiration: (traditional approach) (fractal approach) -Market Analysis -What Might Be Fractal Characteristics Becoming
  • 16. The Fractal Professional Design, Innovation & Passion Design Thinking Horizon Projects Workshop Tom Klinkowstein Problem Solving: (traditional approach) (fractal approach) -Definitive -Iterative Fractal Characteristics Becoming
  • 17. The Fractal Professional Design, Innovation & Passion Design Thinking Horizon Projects Workshop Tom Klinkowstein Validation: (traditional approach) (fractal approach) -Focus Groups/Surveys -Direct Observation Fractal Characteristics Becoming
  • 18. The Fractal Professional Design, Innovation & Passion Design Thinking Horizon Projects Workshop Tom Klinkowstein Communicate Strategy Through: (traditional approach) (fractal approach) -Spreadsheets -Visual and Multimedia Scenarios Fractal Characteristics Becoming
  • 19. The Fractal Professional Design, Innovation & Passion Design Thinking Horizon Projects Workshop Tom Klinkowstein Professional Characteristics: (traditional approach) (fractal approach) -Vertical Expertise -T-shaped Skills Fractal Characteristics Becoming
  • 20. The Fractal Professional Horizon Projects Workshop Tom Klinkowstein Both a Controller and Facilitator Fractal Characteristics Becoming
  • 21. The Fractal Professional Design, Innovation & Passion Design Thinking Horizon Projects Workshop Tom Klinkowstein Becoming a Fractal Professional Fractal Characteristics Becoming
  • 22. The Future of Design Design Thinking Fractal Professional Horizon Projects Workshop Tom Klinkowstein Be Your Own Trend Forecaster: -Read Wide (WSJ, NYT, Financial Times, Economist, etc.) -Write Narrow (tweet, blog, etc.) -Attend conferences of other disciplines (you’ll be exotic; go early / stay late) Fractal Characteristics Becoming
  • 23. The Future of Design Design Thinking Fractal Professional Horizon Projects Workshop Tom Klinkowstein Tom Klinkowstein Build Your Network: -Meet 10 new people every week to Find partners / clients Recruit others to be your agents Connect your nodes via salons, meals Create a braintrust (own Board of Directors) Fractal Characteristics Becoming
  • 24. The Future of Design Design Thinking Fractal Professional Horizon Projects Workshop Tom Klinkowstein Tom Klinkowstein Be Prepared: -Cards -Smartphone, etc. with your work on it -Elevator pitch (your short story) -Café pitch (longer version) -Reciprocal altruism Fractal Characteristics Becoming
  • 25. The Future of Design Design Thinking Fractal Professional Horizon Projects Workshop Tom Klinkowstein Tom Klinkowstein Tom Klinkowstein Foster Leadership Skills: -Learn to work with “people you don’t like” Fractal Characteristics Becoming
  • 26. The Future of Design Design Thinking Fractal Professional Horizon Projects Workshop Tom Klinkowstein Tom Klinkowstein Most of All: -Have a Dialog -Its not just what you want, its what the world wants of you. Fractal Characteristics Becoming
  • 27. The Future of Design Design Thinking Fractal Professional Horizon Projects Workshop Tom Klinkowstein Tom Klinkowstein Thank you. klinkows@mediaa.com